Article marketing is basically writing articles that revolve around the niche of your site and submitting them to various article directories on the internet. It is one of the most effective methods of promoting your website and gaining traffic to your site. Aside from being able to promote your website and gaining traffic, you would also be able to get back links from the article which is very beneficial for SEO purposes. Most search engines have high regard for article directories and are considered authority sites. They are often visited by search engine spiders and some of them have high PageRank. Articles published in article directories are often indexed soon after being published. Though some article directories have high page rank, some are no follow.
Before writing articles, it would be best to decide on the keywords that you would be targeting in the article. After you have decided on the keywords, write articles that revolve around these keywords. It would be best to focus on just one keyword in one article. Make sure that you place the keyword in the title of your post and also at the beginning of your article. It would also be a good idea to mention the keyword in some other parts of the article but limit it to only a few times as some article directories limit the number of times that a word/s is/are used in an article – keyword stuffing is a no-no. Add links using your keyword as anchor text that goes to your site. This would be able to gain back links to your site. Limit the links to 2 links per article -this is the usual recommended number of links in the body of an article set by the directories.
Articles should be well written and informative. It should also be interesting so that readers of your article would take interest in visiting your site. Refrain from selling your products or services as readers may lose interest in what they are reading, which defeats the purpose of leading them to your sites. Articles are primarily made for information purposes and not for marketing and selling. Market your products or services in a subtle way. Provide information that revolves around the niche of your product or services that readers will find interesting enough that they would go to your site for more information. Well written and informative articles get tons of visitors and will also provide tons of traffic to your site.
Articles also include a resource box at the end. It is considered to be one of the most important elements of article marketing. It is the part where you could promote your site and place a link going to your site. Use your targeted keywords as anchor texts for the link and keep the content interesting. Follow it with a call to action that would convince the readers to visit your site.
Another benefit from publishing in article directories is the chance for the article to be republished by other sites. Articles that are well written and informative are often republished by other sites in the internet. This would immensely help in promoting your site and in also gaining additional back links to your site. The more times that your article is published and republished, the more that your site is promoted and the more back links your site gains, all the more reason for you to write good articles.
Article marketing has numerous benefits for your site. The best part about it is that it is for free – you do not have to spend a single penny to promote your site and to gain back links to your site. All you have to do is write great articles, submit it to directories, and wait for traffic and links to start coming in.